Neither Zee Telefilms nor ESPN-Star Sports would be eligible for four-year telecast rights of cricket matches in India if the condition relating to production experience is adhered to, Bombay High Court said on Friday.
Hearing will resume on Monday, when the Board of Control for Cricket in India (BCCI) puts forward its submissions.
Following ESPN-Star Sports’ argument, Zee counsel Harish Salve maintained that the viewer was not concerned with who the producer was and got to see only the logo.
“ESPN Star Sports has always outsourced its production requirements. Everyone in India telecasts cricket only as a licensee,” he added.
The bench was of the opinion that production expertise was required, while admitting that both Zee and ESPN Star Sports possessed telecast expertise.
On being asked whether Zee had prior experience in production, Mr Salve said, “I make no bones about saying Zee does not possess the experience, but neither does ESPN-Star Sports.”