As the days scroll and the dates for the cricket tournaments come closer, SetMax is getting more and more aggressive with its programming. This time SetMax is launching two new programmes, namely, Kapil Dil Se and Cricket Masala, which will be aired from mid-August.
Says Rajat Jain, Exec. VP- SetMax, “Kapil Dil Se and Cricket Masala are both symbolic of MAX’s programming strategy over the next couple of years.” Kapil Dev, who is also the brand ambassador for SetMax, will host the show, Kapil Dil Se.
The programme is being produced and developed by NDTV. The show traces the life of cricketers, film stars, prominent personalities and other celebrities and peeks into their personal life, philosophies, their successes and failures. And will be aired every Friday at 8.30 pm.
Kapil Dil Se will be Kapil’s first TV debut. Says Kapil Dev,” Due to my association with MAX, I am getting an opportunity to delve into the lives and thoughts of film stars, prominent personalities and, of course, cricketers.” He further adds, “The show will have me traveling across the country to locations where they began their careers and took their first steps towards success. The show is informative and inspiring since it examines the accomplishments and struggles and ultimately draws parallels to the game of cricket.”
Adds Jain; “Our focus is on providing maximum entertainment for the entire family – whether it be through cricket, movies or events. Therefore, even our cricket programming will focus on providing entertainment and information and on building the passion and excitement of cricket.”
Cricket Masala, the second half-hour show will be presented by Ruby Bhatia. This programme will be aired every Sunday at 8.30 p.m., and will be a weekly half-hour programme providing an interesting mix of the light and the serious in the world of cricket. It is produced and developed by TWI for MAX.
These are the first two shows to be launched post MAX’s acquisition of cable and satellite rights for the Live telecast of ICC Cricket Tournaments from 2002 to 2007. It seems SetMax is wooing its viewers with the mix of cricket and entertainment.