Countdown Beijing Olympics 2008: Discovery Channel goes behind the scenes

Countdown Beijing Olympics 2008: Discovery Channel goes behind the scenes

Author | exchange4media Bangalore Bureau | Saturday, Jun 28,2008 8:28 AM

Countdown Beijing Olympics 2008: Discovery Channel goes behind the scenes

With the D-Day nearing for the Beijing Olympics 2008, that will be held from August 8-24, Discovery Channel is gearing up to present a special four-part series titled ‘Ultimate Olympics’ from July 14 takes a look at the innovation, endeavour and commitment that China and her athletes are pouring into hosting and participating in the world’s biggest sporting event.

The series, which would be aired on Mondays at 9 pm, draws a portrait of a city and a nation that is undergoing extreme makeover and will highlight their high-tech athletic preparation, construction of innovative and friendly infrastructures and use of science and technology to combat foreseeable challenges.

Rajiv Bakshi, Director, Marketing, Discovery Networks India, said, “‘Ultimate Olympics’ demonstrates how and why the 2008 Olympics Games will be unique and spectacular. Viewers will witness how modern day science and technology has been used to build next generation infrastructures, manage nature, combat traffic jams, terrorism and even language barriers. Also, discover Olympic hopefuls and their preparation, strengthened by an army of scientists and coaches.”

What makes a gold medallist? This is the ultimate puzzle posed to China’s athletes who are gunning for gold. Since 1988, China has steadily climbed up the Olympic medal table. In Athens, China finished second just behind the US. But at Beijing 2008, China wants the No. 1 spot. ‘Ultimate Olympics’ goes behind closed doors to meet Olympic hopefuls and study their round-the-clock preparation, strengthened by an army of sports scientists and coaches.

For an event of this magnitude, where it is imperative that everything goes according to schedule, weather is one of the biggest concerns. It also explores cutting edge facial recognition technology, which is used to ensure the safety of the spectators and athletes and combat terrorism threats. Military precision rockets are being fired into the sky to keep the dark clouds at bay.

Viewers will also hear from the people behind the scenes and share their excitement, sense of responsibility, pride and dreams as they each work towards the common goal of making this the most successful and technologically advanced Olympic Games ever.

Tags: e4m

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