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Countdown begins for CNBC TV 18 Hindi to hit the tube

Countdown begins for CNBC TV 18 Hindi to hit the tube

Author | exchange4media Mumbai Bureau | Tuesday, Nov 02,2004 7:57 AM

Countdown begins for CNBC TV 18 Hindi to hit the tube

CNBC TV 18's plans to launch Hindi language operations are taking the final shape and the channel is on the anvil to be launched within the next 10 weeks. When asked about the industry buzz that the channel is getting ready for a first January launch, states Haresh Chawla, "I cannot really give the date of the launch right now, it would suffice to say that it would be launched within next 6 - 10 weeks."

The Hindi channel would not be a channel dedicated to business and corporate news and analysis completely. States Chawla, "It would be a more broad based channel and would be a combination of business, consumer and marketing news."

As to why did the channel feel the need to launch a Hindi channel, states Chawla, "There is a lot happening in the smaller markets and the audiences who prefer to view Hindi programming are in no way less savvy as far as business and consumer news goes. Excellent response to our Hindi band has clearly indicated that the market is ready to be explored."

Meanwhile, TV 18 has announced its results for the second quarter of the fiscal 2004-05. These figures indicate 82 per cent revenue growth, and a 193 per cent increase in net profit vis-à-vis the same quarter previous year.

Tags: e4m

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