Star Plus is all set to launch five new programmes by mid-January. The programmes belong to various genres including game-shows, soaps and comedies. Though most of these programmes, are apparently scheduled to be aired on prime time, one of these is an afternoon soap. However, the real surprise may be that Kaun Banega Crorepati is not amongst the programmes-in-waiting.
Though the channel sources confirmed the news, no further details were divulged.
Media watchers guess that the new programming from Star is expected to spruce up its 8 -9 pm slot.
Even as Star Plus is planning its line up for the next year, competitors Sony Entertainment Television (SET) aren't sitting pretty. Sources share that SET is also working on a new line up, to be announced soon. Sony is also expected to announce its strategy to deploy movies it recently acquired.
Zee, on its end, is gradually introducing new programmes - most of them daily soaps.
With all key channels sprucing up their programming, and CAS becoming a reality, the viewers would be the biggest beneficiaries. Channels will increasingly focus on end consumers (read viewers) to ensure that they are getting maximum buy-in. Year 2003 has the promises to take the broadcasting battle to a new high ground.