Top Story

e4m_logo.png

Home >> Media - TV >> Article

Copyright case: Sun TV barred from using Sony Music recordings

21-April-2017
Font Size   16
Share
Copyright case: Sun TV barred from using Sony Music recordings

In a landmark order, the Madras High Court has restrained Sun TV, who were found using a number of Sony Music songs without prior approval, from using the copyrighted work with immediate effect.

Justice K Kalyanasundaram passed the judgement on Friday, after the global music giant challenged the leading Chennai-based television network.

The important order validates the rights given to the creators and owners, and will go a long way to ensure a fair economic balance between the creative community and the larger broadcast and Internet organisations.

Approvals from music rights owners are mandatory before using (synchronization) songs with new visuals. The music could be existing songs, versions, or underlying works. TV broadcasters, advertisers, film producers and Internet companies who use existing music will now need to seek prior permission from copyright owners before communicating to the public, including broadcasters. 

This decision will help the music and film industry as authors, composers and labels will be entitled to claim their rightful share.

Our typical marketing budget is usually 10 per cent of the topline spend

There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=http://www.exchange4media.com/company/news/amaz...

The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.

<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...

Under the watchful eye of Walt Disney, Bindass undergoes brand repackaging with a fresh new show ‘Dil Buffering’ simulcast across its linear and social media platforms on September 29 and will launch...

Apart from the mandate for the first project which is the Ashiana Town in Bhiwadi, Tomorrow and InterTwined will deliver brand solutions across film, print, radio, outdoor and activation besides provi...

Despite advertising picking up after a slow Q1, regional FM players still feel that the lingering effect of GST, RERA, demonetisation will still make its impact felt during the upcoming festive quarte...