The Congress party has finally joined the channel war in Tamil Nadu with the official launch of its 24-hour news and general entertainment channel called ‘Mega TV’ on November 19, the birth anniversary of former Prime Minister Indira Gandhi.
An official communiqué from the channel claimed that Mega TV was the first ever TV channel launched by the Congress party. After carrying test transmission from August 20, Mega TV was formally launched on November 17 by Congress President Sonia Gandhi at the All India Congress Committee (AICC) session in New Delhi.
Mega TV, promoted by former Union Minister and senior state Congress leader KV Thangabalu, is expected to compete with the Kalaignar TV, which was launched last month by the DMK; Jaya TV of the opposition AIADMK headed by Jayalalithaa; and the Kalanithi Maran-promoted Sun TV. The PMK too has its own channel with its founder-leader S Ramadoss promoting Makkal TV.
The communiqué stated, “Mega TV promises to bring about a healthy environment in the society by ensuring thought-provoking entertainment and balanced news coverage. We are proud to have set for ourselves certain lofty goals that distinguish our news apart. Unbiased approach and social consciousness makes our news special. News with national view that creates awareness among people is picked up carefully.”
Apart from six news bulletin, the channel will have the usual dose of ‘knowledge-based’ entertainment and soaps. “Positive, thought-provoking entertainment would be our forte. Societal thinking and positive outlook, enabling the socio-economical development of Tamilians, would form the core of all our entertainment programmes,” the communiqué added.
The communiqué further explained that motivating the younger generation for a wonderful future would be one among the missions of Mega TV. Saving the younger generation from the assault of alien culture had become a matter of concern for all those who respect the pristine glory and cultural traditions of the nation. “We aim towards cultivating the creative force of youth into fruitful crop with meaningful shows like ‘Vetri Nichayam’, ‘Kaalam Nam Kaiyil’ and ‘Job dot com’,” it stated.
The channel will telecast a documentary on former Prime Minister Indira Gandhi ‘Indus Valley to Indira Gandhi’ on November 19.