The Rs. 80 crore advertising and PR company Concept Communications Limited has made its forays into feature films. Concept has floated a sister company - Arc Entertainment to undertake the production of feature films. Before diversifying into films Concept Communications has already made its mark in the television world. The company has been engaged in the production and marketing of TV software.
India's first soap opera 'Humlog' was made by Concept when it was with earlier owner ShobhaDoctor. More recently, the company has done television projects like Ketan Mehta directed Sci-fi serial 'Captain Vyom' and Roshan Abbas anchored quiz show for Doordarshan.
The company's first feature film 'Jodi Kya Banayi Wah Wah Raam Ji' is up for release in September. The comedy film directed by Raman Kumar hasthe star cast of Amar Upadhyay, Rima Sen, Gulshan grover, Paresh Rawal,Rakesh Bedi etc.