Committee on restructuring of Prasar Bharati to submit reports by year-end
A 10-member committee headed by I&B Secretary, S K Arora, will be submitting its report on restructuring of Prasar Bharati by December 31. The committee was set up on March 30 to suggest a viable capital and financial structure for Prasar Bharati to facilitate strengthening of its functioning, I&B Minister P R Dasmunshi informed Parliament on Monday.
“Since the collection, collation and compilation of the requisite data from various field units is likely to take time, the term of the committee has been extended for a further period of three months up to December 31, 2005 for finalisation and submission of its report,” Dasmunshi said.
“While proposing such a model, the committee shall take into account the role of Prasar Bharati as a public service broadcaster and the need to maximise its revenue-earning potential through commercial operations,” he informed the House.
Observers feel that the public broadcaster is facing the blues as the advertising revenue is increasingly getting fractioned. The expenditure-cost difference at present is almost Rs 1,000 cr for Doordashan alone, whereas its revenue has been increasing by around Rs 50 crore per year only.
Dasmunshi further announced that Doodrashan’s Urdu channel, DD Kashir, was likely to go on air in mid-2006.
“Preparatory action is underway to finalise matters relating inter-alia to putting in place the requisite infrastructure, the format and content of the channel along with the requisite personnel. So far, no recruitment has been made for the new Urdu channel. No need has been felt for such interaction at the present juncture,” he informed the House.
Our typical marketing budget is usually 10 per cent of the topline spend