For those who want to make rave on the celluloid screen, Channel V is coming up with a new show to give them a chance to make an impression in front of the camera within 60 seconds.
The participants of the show 'Pepsi V TV Champions' are required to visit their nearest Reliance Web World counter and avail the chance of the performance of a lifetime for an approximate duration of 60 seconds. They can also log on to vindia.com and upload the photographs and profile and await the viewer's online verdict. 300 short-listed aspirants will be auditioned in Mumbai, New Delhi and Bangalore and 14 finalists will then get their shot at fame.
Announcing the launch of Pepsi V TV Champions, Amar Deb, Head Honcho, Channel V, said, "If you ask me, one minute is more than enough to make an impression. The genesis of this concept comes from the success of Super Singer and Popstars 1, wherein we had certain participants who did not know the first thing about singing, but they would just come to goof around and be a part of the proceedings. So, you have a lot of goofy stunts going on, side by side with some first rate singing. This show is not just about talent, it is about TV appeal. Do you have it in you to hold the attention of V viewers?"
He added, "Innovative programming content is a reflection of the free spirits of the Indian youth. V believes that today's youth knows what they want and they don't want to be governed by certain rules. They want to do their own thing and express themselves the way that they want to. We are giving them one minute on air to do their own thing, and show what they are made of. This show has no boundaries. There is no script, no celebrity jury and no rules."
Meanwhile, VJ Gaurav Kapoor, who was also present at the press conference, said, "It reminds me of the time we used to play JAM in college. JAM stands for 'Just a Minute' wherein you approximately had 60 seconds to talk on a particular subject and you needed to talk impromptu and in continuous sentences. Come to think of it, it's quite difficult to talk continuously for a minute without taking any breaks. But in this age, with the cluster of television channels and the multitude of media options, the challenge is to catch the viewer's attention within a heartbeat. Which is exactly, what Pepsi TV Champions intends to do."
Pepsi's Vipul Prakash (Executive Vice-President, Marketing), said, "We got associated with this programming initiative, because it reflects all the youth-oriented qualities that Pepsi stands for. So here's a show with the sizzle, with the fizz and all the aspirational qualities that can be associated with Pepsi. It's also a launch pad for the second stage of the Bubbly campaign, with a brand new commercial that would be making raves all over. We have already received great reviews for the existing Bubbly commercial and this would be the next stage."
Prakash added, "Pepsi has always dared the youth to live life to the fullest and what better way to do this than to associate with this new innovative show. It reflects the lively spirit of the youth."
Sunil Buch, Head Marketing, Reliance Web World, said, "The association of Reliance WebWorld, India's leading destination, and Pepsi V TV Champions is based on our common essence of innovation and creativity. Technology is all set to free the spirit of the youth in India in Reliance WebWorld."
Pepsi V TV Champions is supposed to go on air in June 2005 and would be giving each of the 14 finalists a chance to show what they are made of. Each week, one finalist will be voted out based on the viewer's verdict. The winner would be walking away with an all expense trip to Europe along with a friend.