Comedy Central India took home 13 awards at the PromaxBDA World Awards 2013 that were held at Los Angeles on June 20. The channel’s final tally stood at seven Gold, one Bronze and five Silver awards in categories such as General Channel Image Spot, Comedy Program Spot, Entertainment Program Campaign, Funniest Promo, and Copywriting, amongst many others. Comedy Central India was the only channel in India to receive 17 nominations at the Awards.
Comedy Central India has earlier won eight awards at Promax Singapore 2012 and eight awards at Promax India 2013.
Commenting on the wins, Ferzad Palia, Senior Vice President and General Manager – English Entertainment, Viacom18 said, “Creativity is at the core of everything we do. The recognition by the creative committee is motivating and reflects our efforts of remaining true to our commitment. We hope to keep up with the quality of entertainment by bringing in innovative and humorous content that makes people laugh.”
The PromaxBDA Awards aim to recognise the passion engaged in the marketing of television and video content on all platforms – on-air promotion, branding, and advertising, amongst many other creative fields. These awards stand for excellence in media marketing and speak to every part of the business – from promotion and design to branding and interactive.