Top Story

e4m_logo.png

Home >> Media - TV >> Article

Come September, History takes a ‘literary leaf’

09-August-2005
Font Size   16
Share
Come September, History takes a ‘literary leaf’

History Channel is turning the leaf this time by going back to the ‘literary age’. This September, viewers will get to see “Write Stuff”, a programme that will showcase the lives of prominent authors who have left their mark in English literature.

Rajesh Sheshadri, VP-Marketing, said, “The authors from contemporary times like Sidney Sheldon, Mario Puzo, Stephen King and Jeffrey Archer, and the famous writers of the late18 th -19th centuries like Mark Twain, Edgar Allan Poe and H G Wells. The channel will also take you back in time to the 17th century, the age that saw the best works from William Shakespeare.”

Sheshadri further said that the series would be a true delight for the “lovers of letters” and “intellectually stimulating”.

“The show will focus more on the literary age and the lives of these authors,” he said. On the marketing side, he added, “We are exploring an alliance with Oxford Book Store to market the series.”

On the programming revamp, Sheshadri said, “For the coming season, we are introducing three shows – This Week in History, History Channel Special and Fitness Revolution.”

The History Channel Special will constitute a healthy mix of old and new programmes on significant events in history. This Week in History is a show that revolves around major events that happened during a particular week back in time. The Fitness Revolution is a show based on how obsessed people have been with fitness across ages – from Indian yoga, fitness formula of Greek athletes to the golden age technology. All three programmes are lined up for August.

Sheshadri further said that plans were afoot to rev up marketing operations for the channel so that more people were tuning to History. “We have always had the loyal viewers who spend considerable amount of time watching the channel, but this activity will further boost the number of people tuning into the channel.”

Asked if the best property ‘Biography’ would continue to be with Diana Hayden, he said, “The series will continue at the same slot. However, as of now, we really cannot comment on whether Diana will stay or not.”

Tags

We speak to Punit Misra, CEO, ZEEL, Domestic Broadcast Business, on Zee TV’s new look, its aim and the shaping up of domestic business

This exercise will take the channel to the next level: Siju Prabhakaran, Cluster Head – South Business, Zee Entertainment Enterprises Limited

With Shikhar Dhawan as their brand ambassador, a partnership with NBA and FIFA and a Rs.10 crore marketing budget, this sporty start-up is moving strength to strength.

In an interaction with exchange4media, Sinha, the Country Head at Epsilon shared insights on the growth of Epsilon, integration of Artificial Intelligence and the future of other conventional mediums of marketing

The awards which saw over 816 entries were adjudged by a distinguished jury of around 211 industry leaders through intensive judging sessions across the country

22feet Tribal Worldwide to handle digital marketing while DDB MudraMax to handle on-ground promotions, venue management and logistics management

While market charges access fee to provide HD channels, DishTV will now give the access to popular HD channels to all subscribers