With the start of 2016, the popular general entertainment channel—Colors, has strengthened its weekend offering in the reality as well the fiction genre space. By improvising content in the comedy segment and attracting eyeball for kids, the channel is set to up its ante with new shows.
In week 3 (January 16- 22, 2016) of the BARC Ratings, Colors continued to be the most watched general entertainment channel. Though, the channel witnessed a fall in the ratings from 762 million the previous week. The channel maintained its lead in the third week of 2016, with 701 million ratings.
In the comedy segment, from January 31, the popular comedy show ‘Comedy Nights with Kapil’ (CNWK) will get replaced with ‘Comedy Nights Live’. It will be aired on Sundays at 10pm. Kapil Sharma, the host of CNWK emerged as one of the biggest entertainers in the country and shot to instant fame because of his spontaneity and comic timing. The show, which was first aired in 2013, garnered good ratings for the channel and managed to rank in the top slots for the weekend programming in the GEC segment.
As per latest reports, the show ‘Comedy Nights Live’ will have a new format with Krushna Abhishk as its new host. The upcoming show is being aggressively promoted on all the social media channels. It will be interesting to see if ‘Comedy Nights Live’ can get the same eyeballs for the channel.
Here is a Twitter snapshot of the promos being shared by the channel
On Saturdays at 10pm, the channel is currently running ‘Comedy Nights Roast’ which was launched in September. The show, in the genre of insult comedy, has actor-comedian Jodis take jibes at famous and infamous celebrity guests.
‘Khatron Ke Khiladi- Argentina’ will go on-air starting 30th January, every Saturday and Sunday at 9PM with actor Arjun Kapoor as the host. It will be replacing Bigg Boss season 9, which was in the same slot during the weekend. For weekdays, Bigg Boss got replaced with Krishnadasi, which is aired between 10:30pm to 11:30pm.
In order to grab eyeballs from the kids’ segment, the channel recently launched ‘Chhoti Anandi’, which captures the adventures of the protagonist Anandi from the popular serial Balika Vadhu’s early childhood. The format of the show comprises of 22-minute fun filled stories which is aired at the 10am on Sunday.
‘Mission Sapne- Season 2’ was launched on January 17 and is slotted for 11 am every Sunday. The new season of Mission Sapne, hosted by Sonali Bendre, features celebrities stepping into the shoes of common man to earn daily wages.
The weekend fiction show from Colors-- ‘Naagin’, has succeeded to grab eyeballs. It runs in the 8 pm slot on Saturday and Sunday. The show has continued to lead the ratings chart and according to week 3 of 2016, Naagin maintains its lead with 17199 viewership ratings.