Top Story


Home >> Media - TV >> Article

Colors to spice up IPL with ‘IPL Tadka Maar Ke’

Font Size   16
Colors to spice up IPL with ‘IPL Tadka Maar Ke’

Hindi GEC Colors has rolled out a new campaign to highlight its new ‘cricketainment’ property, called ‘IPL Tadka Maar Ke’. So far, five TVCs have been released and are on air. ‘IPL Tadka Maar Ke’ aims to combine cricket with glamour, music, Bollywood and fashion.

‘IPL Tadka Maar Ke’ includes four shows involving searching for an IPL Rockstar, IPL Fear Factor Edition, IPL Awards and IPL Parties.

To highlight its ‘IPL Tadka Maar Ke’ initiative, the channel has rolled out the campaign, which went on air on February 21, 2010. The two-week long campaign is a joint effort by Colors and Orchard, its creative agency.

Rameet Arora, Head - Marketing, Colors, explained, “The idea is to emphasis that along with cricket, these shows will have fashion, Bollywood, music and glamour as its core elements.”

The music contest is touted as the first such contest in India that will take place in the IPL stadiums and will start at the same time as the IPL matches. The after-match parties will be aired either on MTV or Colors. IPL Fear Factor will start after the IPL matches are over.

Arora added, “Since our channel has a huge amount of cohesive family viewers, there will be a lot of mass media that will be used to promote these shows. There will be substantial use of OOH and print media, besides, these shows will keep on traveling to different cities along with IPL.”

A microsite will also be launched in the next 10 days to cater to the digitally inclined audience.

These shows also have a new logo, which, according to Arora, reflected both the energy of IPL and cricket and the 'tadka' or the unique touch that Colors brought to IPL entertainment.


Our typical marketing budget is usually 10 per cent of the topline spend

There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=

The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.

<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...

Under the watchful eye of Walt Disney, Bindass undergoes brand repackaging with a fresh new show ‘Dil Buffering’ simulcast across its linear and social media platforms on September 29 and will launch...

Apart from the mandate for the first project which is the Ashiana Town in Bhiwadi, Tomorrow and InterTwined will deliver brand solutions across film, print, radio, outdoor and activation besides provi...

Despite advertising picking up after a slow Q1, regional FM players still feel that the lingering effect of GST, RERA, demonetisation will still make its impact felt during the upcoming festive quarte...