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Colors to embark on 'Mission Sapne'

24-January-2014
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Colors to embark on 'Mission Sapne'

Hindi GEC Colors is gearing up to launch a new show, ‘Mission Sapne’, that will allow celebrities from different walks of life to leverage their fame for the benefit of the common man. ‘Mission Sapne’ will showcase celebrities as they step into the shoes of the aam aadmi for a day, and face hardships to raise funds for those who struggle to make ends meet. The show is set to hit airwaves in the summer of 2014.

Celebrities from across Bollywood, television, sports and music will be volunteering in this mission, including actors Salman Khan and Varun Dhawan, cricketer Harbhajan Singh, and singer Mika Singh, among others. The celebrities will move away from their comfort zone to drive a taxi, sell fish or become a door-to-door salesman for the very first time. Produced by Sobo Films, the show will bring the celebrity and common man together, while facilitating this mission.

Elaborating on the show, Raj Nayak, CEO, Colors said, “‘Mission Sapne’ is our humble effort to showcase the hardships faced by the ‘aam aadmi’ and join hands with celebrities from different walks of life to make a difference. ‘Mission Sapne’ is our endeavour to give back to the society by bringing the life of a common man to the limelight and sharing their story for the world to behold.”

Commenting on the show’s concept, Smruti Shinde, Director, Sobo Films said, “We are pleased to partner with Colors to present ‘Mission Sapne’. The show has an exciting approach towards showcasing the burdens in the life of a common man through the eyes of a celebrity as they work hard to generate funds. Through ‘Mission Sapne’, we aim to convey to Indian audiences that no person should be looked down upon and that the smallest achievements deserve to be cherished in the grandest manner.”

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