Population First, the communication and advocacy initiative working towards gender sensitivity, today launched the 8th edition of the Laadli Media and Advertising Awards for Gender Sensitivity (LMAAGS) 2015-16 in partnership with Colors. These awards recognize and celebrate the efforts of the media and advertising community to promote gender sensitivity in India. The MoU signed with COLORS as the exclusive Cause Partners is in keeping with the channel’s vision to highlight a woman’s strength and gumption in the society-at-large. The last date for receiving entries is 15th December 2016, and the awards will be announced soon thereafter.
Raj Nayak, CEO – Hindi Mass Entertainment, Viacom 18 said, “Gender equality and empowerment are tangible issues faced by the Indian population today. As we steadily move towards adopting Western cultural themes, there is a section of the media and advertising industry that is working diligently towards rehabilitation of various strata in our society. At Colors, it is our constant endeavour to highlight the various characteristics and traits of the strong Indian woman of today, and our association with the Laadli Media Awards is a step in this direction. As responsible broadcaster we want to give back to the society.”
S V Sista, Executive Trustee, Population First talks about the power of the media, “Over the last few years LMAAGS has set a benchmark for the media in the space of gender sensitive reporting of women. We thank the media for their continuous support in this issue. The LMAAGS was instituted to salute this spirit in the space of gender sensitivity, thus celebrating the power of media”.
Dr A L Sharada, Director, Population First, says, “From a mere 100 entries in 2007 to more than 1500 entries in 2015, Laadli Media Awards have come a long way in acknowledging the media’s contribution in women empowerment and gender issues. The increasing volume of discussion in public domain on gender issues is an indication that we are witnessing the beginnings of change. This year, too, we hope to see a quantum leap in the number of entries of Laadli Media Awards. Also the partnership with COLORS is a refreshing start to the new edition and indeed helps us to sustain the impact and reach of the awards.”
The Laadli Media and Advertising Awards for Gender Sensitivity have been instituted to acknowledge, highlight and celebrate the commendable efforts undertaken by print and electronic media (TV, Radio and Web) and Advertising Agencies, to promote gender sensitivity as an integral part of their work.