In Week 34, Hindi GEC as genre witnessed a drop of 24 GRPs with all major players playing their role in this drop.
But Colors Viacom 18 was able to survive this drop in the genre & sustain the same level as that of its last week.
Two major shows of Colors can be credited for this consistent performance - Udaan (prime episodes - 8:30 PM Mon to Sat) & Swaragini (prime episodes - 9:30 PM Mon to Fri).
In case of Swaragini, Reach & TSV both has grown for the past few weeks starting from Week 31 when the "MAHAYUDHA-SASURAL SIMAR KA/SWARAGINI" was aired.
For Udaan, the Reach in its prime airing has remained fairly stable; it is the TSV which has taken the show to leadership position in the highly competitive 8:30 PM slot.
Thus Udaan & Swaragini have allowed Colors to gain a stronghold in their respective slots as well as helping the channel to claim leadership position.
Besides this Sony also witnessed growth which can be attributed to the airing of movie PK and increase in duration of C.I.D.
Source : TAM Media Research
Analysis conducted by S-Group, an Analytical arm of TAM Media Resear