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Colors, Star Utsav lead in urban and rural markets respectively: BARC Week 5 Ratings

Colors, Star Utsav lead in urban and rural markets respectively: BARC Week 5 Ratings

Author | exchange4media News Service | Thursday, Feb 09,2017 1:48 PM

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Colors, Star Utsav lead in urban and rural markets respectively: BARC Week 5 Ratings

An interesting trend emerged from BARC data for week 5 (January 28- February 3) with the previous week’s runners-up taking lead in both urban and rural markets. Colors left behind Star Plus to head the urban market with 445 million impressions.

And after a long haul, Star Utsav took away Rishtey’s lead position from the rural market with 302 million impressions.

Collectively Colors took the first spot garnering 643 million impressions followed by Star Plus (614 million impressions) at the second spot and Zee TV (436 million impressions) at the third spot.

Urban Market

Colors displaced Star Plus to take over the top spot in the urban market spot with 445 million impressions as against the 443 million impressions it fetched the previous week.

Star Plus slipped to second spot with 434 million impressions compared to 467 million impressions in week 4.

Sony Entertainment Television held on to its third spot but witnessed a fall in ratings to 263 million impressions as against week 4’s 300 million impressions.

Similarly, Zee TV maintained its fourth spot fetching 249 million impressions compared to its 257 million impressions in week 4.

Sony SAB again took the fifth position with 248 million impressions as against week 4’s 249 million impressions.

Rural Market

Star Utsav took the spotlight away from Rishtey by leading the rural market with 302 million impressions as against its 282 million impressions it fetched in week 4.

After several weeks of maintaining top spot, Rishtey slipped to second position with 299 million impressions.

Zee Anmol took the third spot with improved 284 million impressions as against its 271 million impressions it fetched in week 4.

Even Sony Pal held on to its fourth position managing 225 million impressions compared to fourth week’s 251 million impressions.

DD National also continued to be in the fifth position with 202 million impressions.

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