Top Story


Home >> Media - TV >> Article

Colors signs Tata Motors as presenting sponsor for 24

Font Size   16
Colors signs Tata Motors as presenting sponsor for 24

Colors has announced its association with Tata Motors, with the latter as the presenting sponsor for the Indian adaptation of America’s award-winning TV series, ‘24’.

Elaborating on the association, Ranjit Yadav, President, Passenger Vehicles Business Unit, Tata Motors said, “With this association, Tata Motors showcases itself as a creative and innovative brand that always places its customers at the core of its existence. This association with ‘24’ offers us an exciting platform to demonstrate the true capability of our dynamic cars, which deliver performance and come with technology rich features.”

Commenting on the partnership, Raj Nayak, CEO, Colors said, “We are extremely delighted with our collaboration with Tata Motors as it takes brand partnerships to another level, beyond the conventional 30-second commercials. For the first time, we have effectively integrated the Tata Motors brands with the narrative of ‘24’. The show is all about Anil Kapoor’s race against time and how he is powered by sturdy Tata cars and UVs.”

“We are confident that new wave of hybrid entertainment we usher in will appeal to our advertisers and esteemed viewers alike and thus, pave the way to be the game changers in the industry,” he further said.

The Indian version of espionage thriller ‘24’ has Anil Kapoor playing the lead role of his American counterpart, Counter Terrorist Unit agent Jack Bauer, essayed by Kiefer Sutherland in the original version.


Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

Shriya Ghate, Business Head, Tinkle, spills the beans on the company's vision for its special line of merchandise launched to celebrate its 37th anniversary, its pricing, marketing strategies, and more

Vivek Patni, Director of Wonder Cement, on the current marketing strategies and challenges that brand owners face

Viacom 18 promises to announce new release date soon

Luis Fonsi, Rita Ora, Jain of Makeba fame , Dimitri Vegas, Jason Derulo, Charly Black and Dasu, J Balvin, Parineeti Chopra, Tiger & Jackie Shroff speak exclusively to the radio channel

The Film-Maker, as the host of ‘Calling Karan’, Will Be Just A Phone Call Away From Listeners Seeking Advice On Love & Relationship