Hindi GEC Colors has lined up some big plans for its marquee format show – ‘Bigg Boss’. This year, the channel has signed up Salman Khan and Sanjay Dutt as hosts for ‘Bigg Boss Season-5’.
Commenting on the ‘Bigg Boss Season-5 plans’, Raj Nayak, CEO, Colors, said “‘Bigg Boss’ is one of our flagship shows, which has been successfully running on the channel over the last four seasons. It’s a unique format that provides brands an exciting and innovative platform, spread over more than three months. This year, with two of Bollywoods biggest super stars – Salman Khan and Sanjay Dutt – as hosts, we’re confident of making ‘Bigg Boss’ even bigger and generating both higher revenues as well as stickier eye-balls.”
‘Bigg Boss Season 4’ garnered over 90 million viewers across the country, with the finale episode generating a TVR of 6.7. In fact, the TVR generated by the ‘Bigg Boss Season 4’ finale episode also managed to shadow the 6.1 TVR garnered by the IPL final cricket match.
‘Bigg Boss’ presents the unique combination of reality and real unscripted drama. It is the ultimate reality show where 14 handpicked strangers are locked in a house, for close to 96 days – with over 50 cameras following their every move 24x7 and Bigg Boss, the ultimate authority in the house who ensures that their stay is anything but comfortable. As the 14 hand-picked contestants vie with each other to survive in the ‘Bigg Boss’ house, irritation, backbiting and backstabbing reach its prime. This is one show that brings out the best and the worst side of contestants.