Colors retains top spot in urban markets; Sony Pal leads rural markets in week 47

Colors retains top spot in urban markets; Sony Pal leads rural markets in week 47

Author | exchange4media News Service | Thursday, Dec 01,2016 2:02 PM

Colors retains top spot in urban markets; Sony Pal leads rural markets in week 47

According to BARC data for week 47(19-25 November, 2016), Colors continued to lead the chart in urban markets. Star Plus and Sony Entertainment Television held on to their respective second and third spots.  In rural markets, Sony Pal pushes off Zee Anmol to take the top spot while the latter slips to second spot and Star Utsav retains its third spot. Overall Colors retains its titular position in the Hindi GEC market with 655 million impressions while Star Plus and Zee TV took the second and third spot with 636 million impressions and 465 million impressions respectively.

Urban Ratings

Colors retains the top spot in the urban markets with similar ratings of 442 million impressions.

Star Plus also maintains its second spot with improved 431 million impressions compared to 422 million ratings in week 46 (12-18 November, 2016).

Sony Entertainment Television stayed at the third spot with increased ratings of 288 million impressions as against previous week’s 277 million ratings

Zee TV also retained its fourth spot but saw a fall in its viewership ratings from week 46’s 276 million impressions to 274 million impressions on week 47.

Sony SAB also retained its spot with similar ratings of 265 million impressions.

Rural ratings

Sony Pal took over Zee Anmol to take the top spot with 348 million ratings while Zee Anmol moved to second spot with 307 million ratings.

Despite seeing a fall in its viewership ratings, Star Utsav continued to retain its third spot with 305 million ratings compared to previous week’s 324 million impressions.

Rishtey also maintained its fourth spot with 265 million impressions as against 254 million ratings the previous week.

Colors also stayed on the fifth spot with an improved 212 million impressions compared to week 46’s 209 million ratings.

LifeOk saw an improvement in its ratings and position fetching in 134 million impressions while acquiring the eight spot from tenth spot in week 46.

LifeOk’s elevation displaced Big Magic and Sony Entertainment Television’s positions to ninth and tenth spot with 130 million impressions and 123 million impressions respectively.


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