Colors has launched its most-awaited reality show, Bigg Boss season 9. The channel has already managed to once again rope in the presenting sponsor from last year Snapdeal and powered by sponsor OPPO Mobiles. The other brands include Maruti Swift, Garnier Men Powerlight, CP Plus CCTV Cameras and a few other brands are expected to join in with deals in the final stages.
Also read: Oppo assigns Rs 25 crore for promotions; ties up with Bigg Boss season 9
I. Srinivas Murthy, SVP Marketing Snapdeal, said, “Big Boss is only getting bigger and better with every season. We joined hands with television’s most popular show last year and engaged with our audiences on a daily basis through innovative in programme integration. We are very excited to partner with Big Boss Nau and look forward to great response from the viewers this season too.”
Mike Wang, CEO, OPPO Mobiles India said, “We are pleased to renew our association with the immensely popular show Bigg Boss this season. We firmly believe that this partnership with Bigg Boss will help establish our reach across India giving us an opportunity to connect with a wider audience. There is no platform better that entertainment in India and we wish the show a huge success.”
Raj Nayak, CEO, Colors said, “The brand Bigg Boss today has transcended the television screens and has become a phenomenon engaging kids and families to artists and musicians, sports-stars, movie stars, fashion designers, social media mavens and even the Nation drivers. This is the show where stars are made. With a volley of inimitable personalities even this year, Bigg Boss Nau is going to enhance family viewing with the promise of double entertainment. We once again welcome Snapdeal and OPPO on-board as sponsors for the second season in a row along with Maruti Swift. And of course, megastar Salman Khan who has become synonymous with Bigg Boss as the host for the sixth season.”
Bigg Boss 9 marketing will be across traditional and digital mediums with activities on social media platforms during different phases of the show. In the pre-launch phase, Colors has planned a special townhall with Bigg Boss ex-contestants shedding light on what one can expect during their journey on the show. This will be coupled with a specially created Facebook app which reveals ‘Who’s your double trouble partner?’ With Twitter and Facebook prompts, Vine Videos, Twitter Mirror and Periscope updates as the contestants step inside the Bigg Boss house. This will be sustained even post launch with a digital initiatives including polling cards, cartoons and real-time updates on Whatsapp Groups and Snapchat. Throughout the course of the season, a live feed, sneak peeks, behind-the-scenes content and uncensored updates will keep viewers engaged. On the marketing front, the channel has planned an integrated 360-degree campaign utilizing different mediums such as print, channels, and OOH among others.
Commenting on the scale of the show, Deepak Dhar, CEO and Managing Director – Endemol India said, “The concept of our show ‘Bigg Boss’ has always kept the audiences intrigued. The theme of ‘Double Trouble’ promises to offer double the fun and entertainment with various twists and surprises. This year too fans of this biggest reality show format will be hooked to the TV, as this season the contestants will be put in unanticipated situations that will make an interesting watch for the viewers. The production value of the show will be more enormous and the expertise of the team working on the show will leave no stone unturned to offer unlimited doze of entertainment."
The theme this year is ‘Double Trouble’ will begin from October 11, 2015 at 9:00 PM (on weekends) with subsequent episodes airing weekdays at the 10:30 PM slot.