Colors' Kavach fails to impress; ratings continue to dip

Colors' Kavach fails to impress; ratings continue to dip

Author | Sarmistha Neogy | Wednesday, Aug 10,2016 7:35 AM

Colors' Kavach fails to impress; ratings continue to dip

‘Kavach…Kaali Shaktiyon Se’, produced by Ekta Kapoor under Balaji Telefilms, has not been able to live up to the expectation set by its previous show Naagin, which always ruled the ratings chart. While Naagin grabbed eyeballs and redefined the weekend viewing experience, the love-cum-horror theme story Kavach, which replaced the soap at the 8pm slot, has failed to hook the viewers.

According to week 30 of BARC data, Kavach garnered 6.4 million impressions. The first episode of Kavach (Week 24 Ratings), had managed to garner 10.95 million viewership ratings. However, soon after the first episode, the show witnessed a gradual drop in ratings.

The show got 8.7 million impressions in week 25 and it fell to 7.6 million impressions in the coming week. For week 27, the ratings marginally slipped to 7.3 million impressions and in the following week, it slightly went up to 7.4 million impressions. For week 29, the show ratings fell to 6.6 million impressions.

As per media reports, the channel has decided to pull the show off air much before its scheduled date because of its drop in ratings. It will be replaced by Naagin 2 which is expected to be launched in September as against the channel’s earlier plan of bringing in the second season in October.

Click here to watch the promo of Naagin 2:

Naagin gained as much as 16.8 million impressions in its finale (week 23 of 2016) of which 11.3 million impressions came from the urban markets. Launched as a weekend primetime property, the show garnered 16.7 million impressions in its debut week. Owing to the high TRP ratings of the show, Naagin which was initially planned for 34 episodes was extended by a month and continued till early June.

The format of the show, along with the storyline, revolved around a female snake who could change her form according to her will ('Ichchhadhari naagin').

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