According to TAM data, Week 41 saw a rise in the viewership of Hindi GEC genre by 8 GRPs.
In case of Zee TV, Grand Finale of Amul Dance India Dance 5 and featuring of Movies like Hum Saath Saath hai and Welcome have worked well for it. Qubool Hai, Sarojini and Tumhi Ho Bandhu SakhaTumhi in the early prime slot have helped Zee grow by 12 GRPs.
Sony’s Airing of Hindi feature film ABCD 2 on Saturday contributed 80% of the 12 GRP growth which channel saw this week. Also its Mythological shows 'Sankat Mochan Mahabali Hanumaan', 'Bharat Ka Veer Putra-Maharana Pratap' and 'Surya Putra Karna'gave better returns this week than the week before.
Colors is the highest gainer with 14 GRPs in Week 41.
Recently, Colors has tweaked its program timings in the Prime time. With the increase in the Duration of Ishqka Rang Safed, the succeeding show timings have changed. Its prime time which was from 18:30-22:30 has now changed to 18:30-23:00.
Jhalak Dikhhla Jaa, Chakravartin Ashoka Samrat and Ishq Ka Rang Safed were responsible for 70% of the Channel growth in this week.
Compared to Zee and Sony which mainly grew on its weekend properties which were mostly movies and Grand Finale of Reality show; Colors has grown on its weekday properties.
The Rating of Bigg Boss which is set to release next week is more likely to strengthen Colors' position further.