Colors is faced with a situation over ‘Bigg Boss 4’ that it might have never envisaged – blackout by cable operators in Mumbai. This blackout is not on the orders of any government or industry watchdog, but on the diktats of a political party.
The political party is opposing the participation of two Pakistani nationals in the reality show – Veena Malik and Begum Nawazish Ali. The party has asked cable operators in Mumbai to black out Colors, following which the channel has gone off air in several areas of the metro. These form a sizeable chunk of the viewers.
How much of an impact this blackout will have will be known when the next TAM figures are released.
Speaking to exchange4media, Roop Sharma, President, Cable Operators Federation of India, had a valid point to make when she said, “Pakistani contestants have been taking part in various shows on other channels, but those channels were not targeted. There seems to be a political or a personal agenda against this channel (Colors).”
Meanwhile, Colors also needs to think of ways to get ‘Bigg Boss 4’ out of the ratings slide that it has been witnessing. The reality show had opened with a TVR of 4.8 (C&S, 4+, HSM). However, ratings of the subsequent episodes have not matched up to the promise of the opening episode. The second episode managed to get a TVR of 3.7 and the ratings slide continued after that. Even the episodes with Salman Khan managed to get a rating of 2.8 TVR (Friday) and 1.9 TVR (Saturday).
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