Top Story

e4m_logo.png

Home >> Media - TV >> Article

Colors and Equal Rights Music Project to launch ‘Peace Anthem’ this Republic Day

23-January-2016
Font Size   16
Colors and Equal Rights Music Project to launch ‘Peace Anthem’ this Republic Day

Colors in association with Equal Rights Music Project, will spread a message of goodwill and amity with the launch of ‘Kabootar’ – A Peace Anthem on the occasion of India’s 67th Republic Day. The anthem will be launched on Colors Digital and Social Media platforms reaching out to over 13 million followers and subscribers on 26th January, 2016.

Speaking about this initiative, Raj Nayak, CEO – Colors said, “As a brand, Colors has always showcased the different hues of human emotions, feelings and sentiments. However, as we drive global development to accomplish personal goals and ambitions, peace is something that the world has lost touch with. As a nation, India has always led the fight for global harmony and brotherhood, making the country’s 67th Republic Day the perfect launch pad for ‘Kabootar – A Peace Anthem’. We are happy to have partnered with the Equal Rights Music Project for this initiative and hope that it unites the nation to achieve peace.”

Conceptualized and written by Manish Bhatt - Founder Director, Scarecrow Communications and composed by Eddie T Avil, the song uses Kabootar as a metaphor for peace. The video, aesthetically shot by Riju Samanta, is a nostalgic reminder of the diversity and similarities we share as Indians.

Bhatt commented, “As French President Francois Hollande is our Chief Guest on the auspicious occasion of Indian Republic Day.  I would like to convey to everyone on this planet that not just Paris or Pathankot, but the entire world needs peace. And it’s high time we act on it.”

Avil added, "I dream of a world where everybody is equal, a world without war, poverty and terrorism and it was an honour to have been part of an important world message through music.”

The screenplay is written by Bhatt along with Lalit Sakurkar and directed by Beeswaranjan Pradhan. Jigardan Gadhvi and Kunal Bhadra have lent their enthralling voices to the peace anthem, while the instruments have been played by - Omkar Patil, Vijay Jadhav, Vaibhav Panch and Tapas Ray with the sound being engineered by Kunal Dabholkar.

You can watch the anthem here:

Tags

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

For their latest campaign ‘Peeoge toh Janoge’ (English translation: you’ll buy it if you taste it), Wagh Bakri and DDB Mudra gave Sakshi a new, rustic avatar.

Dabbawalas send some extra love along with dabbas to working professional across Mumbai

The Diamond Producers Association brings to life another rare moment as part of the ‘Real is Rare. Real is a Diamond' Campaign