Colors today announced its partnership with Wizcraft International Entertainment acquiring complete broadcast rights to International Indian Film Academy (IIFA) Awards 2015, to be held in Kuala Lumpur, Malaysia in June this year. IIFA recognizes and honours artistic and technical excellence in Indian cinema and projects the Indian Film Industry on larger-than-life platforms across the globe.
The channel will collaborate with IIFA to combine programming and marketing efforts to mount this year’s IIFA on a wider canvas reaching out to more viewers around 135 countries across all screens – TV, Mobile and PC.
Commenting on the acquisition of the IIFA Awards, Raj Nayak, CEO – Colors said, “Over the years, the IIFA Awards has become a global cultural phenomenon that has put Indian cinema on the global radar and we are proud to be associated with it. With the inclusion of IIFA Awards to our bouquet of offerings, Colors will now curate exceptional entertainment offerings capturing best of Indian film industry. IIFA Weekend will be beamed not only on Colors India but also on our international feeds including Rishtey bringing quality entertainment to our viewers’ fingertips.”
Elaborating on this year’s IIFA Awards, Sabbas Joseph, Director, Wizcraft International Entertainment said, “Since its inception, the concept of IIFA has evolved from becoming an awards evening to a weekend of festivities where the entire film fraternity comes together to celebrate the excellence of Indian cinema. This year, Videocon d2h IIFA Weekend includes events which recognize the talent that is responsible for the grandeur and technical expertise making Indian films more relatable globally. Our association with COLORS for the IIFA Weekend and Awards furthers our promise of providing the best entertainment avenues to viewers across the globe.”
The rights for IIFA have moved from Star India after ten years.