Top Story

e4m_logo.png

Home >> Media - TV >> Article

COLORS acquires rights to air Box Cricket League (BCL)

17-December-2015
Font Size   16
Share
COLORS acquires rights to air Box Cricket League (BCL)

COLORS, along with Balaji Telefilms Limited and Marinating Films brings together two of the finest sources of entertainment in India – cricket and television, in a power packed season of Box Cricket League (BCL). With a stellar line up of over 200 top celebrities, Box Cricket League will be telecast on COLORS and COLORS HD from 28th February 2016, every Sunday at 4.30pm with a repeat telecast on Rishtey.

This star-studded cricket league will have 10 teams named after 10 cities namely Ahmedabad Express, Kolkata Babu Moshayes, Chandigarh Cubs, Delhi Dragons, Jaipur Raj Joshiley, Chennai Swaggers, Mumbai Tigers, Pune Anmol Ratan, Rowdy Bangalore and Lucknow Nawabs led by celebrities like Sunny Leone, Nandish Sandhu, Ajay Chaudhry, Mrunal Jain, Anita Hassandani, Kamya Punjabi and many more. The inclusion of males and females, across all teams, makes it a battle of equals where the celebrities will be fully charged to kick the dust up.

Speaking about the association, Raj Nayak, CEO, COLORS, said, “COLORS is always known for its out-of-the- box thinking, but this time we’ve literally got a fabulous game within a box. Box cricket league adds to the enthusiasm as it brings together the biggest faces across channels uniting the TV fraternity over a unique game of cricket. With BCL, we aim to give cricket an exceptional spin and make it likeable to each and every member of the family. We are happy to associate with Balaji Telefilms Limited and Marinating Films as the broadcasting partner for this venture giving our viewers robust content and wholesome entertainment.”

“BCL is a reality show that has all the ingredients of a television drama - loving, loathing, bonding or sledging and the twists and turns are as real as it gets. With Box Cricket League, we present to our viewers an array of their favorite 'Bahus' playing alongside their male counterparts, on the field. 10 teams, 200 actors, 1winner, let the games begin," added , Ekta Kapoor, Joint Managing Director, Balaji Telefilms Limited.

This season the BCL league owners have set new guidelines for player qualifications. The strict dictate ensures only top lead actors (who've starred as main leads for a minimum of 250 episodes) and second lead actors (who've had at least 500 episodes to their credit) partake in this season. Besides popular fiction faces, GEC Reality show winners and top contestants are also qualified to play. 

Tags

Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

Shriya Ghate, Business Head, Tinkle, spills the beans on the company's vision for its special line of merchandise launched to celebrate its 37th anniversary, its pricing, marketing strategies, and more

Vivek Patni, Director of Wonder Cement, on the current marketing strategies and challenges that brand owners face

Luis Fonsi, Rita Ora, Jain of Makeba fame , Dimitri Vegas, Jason Derulo, Charly Black and Dasu, J Balvin, Parineeti Chopra, Tiger & Jackie Shroff speak exclusively to the radio channel

The Film-Maker, as the host of ‘Calling Karan’, Will Be Just A Phone Call Away From Listeners Seeking Advice On Love & Relationship

The group aims to double its FMCG turnover to Rs. 1,000 crore over four years.