Top Story


Home >> Media - TV >> Article

Colors’ ‘Bigg Boss 4’ parks itself on What’s On India for 2 whole days

Font Size   16
Colors’ ‘Bigg Boss 4’ parks itself on What’s On India for 2 whole days

With Color’s big property ‘Bigg Boss 4’ set to premiere on October 3, 2010, the channel has drawn up some interesting promotions. One such initiative is an association with What’s On India, India’s first TV Guide channel. What’s On India undertook an exclusive roadblock for ‘Bigg Boss 4’, under which it dropped the promos for all other programmes for two days – October 2 and 3 – and carried promos exclusively of the reality show. This is the first time that What’s On India channel has done such an innovation.

Speaking on the tie-up, Atul Phadnis, CEO, What’s on India, said, “We at What’s On India are really excited about this roadblock activity, since this is the first time that we are doing such an innovation for any programme on the TV guide channel.”

Colors has gone all out to promote the fourth season of its reality show ‘Bigg Boss’ and a slew of promos are already on air featuring Salman Khan, the show’s host for this season.

What’s On India channel was launched in December 2009 and recommends the best shows to watch across different interest areas round-the-clock to its viewers, besides showing sneak previews and promotional messages from various broadcasters.


Rajat Sharma who was recently elected as President of the NBA talks about his plans for the industry body

The Country Sales Manager Media at Akamai says that technology seems to be taking over all possible spaces and people considering it in both positive and negative ways

The India Marketing Lead of Skyscanner believes that with the acquisition by Ctrip they have reached the market leader status

Our typical marketing budget is usually 10 per cent of the topline spend

The BBC carried out a survey along with Globescan to see how the world looks at the issue of ‘fake news’

The objective of content marketing is not just to encourage product purchase or generate ROI. The key to its success lies in building relationships based on trust, opines Dasgupta

The interesting animated rap music video encapsulates Droom’s ecosystem tools and their role in facilitating second-hand automobile transactions