CNN, the world’s leading news network, has announced the launch of an aggressive, multi-dimensional marketing campaign in India, as part of the global celebrations to commemorate the network’s 25th anniversary.
The campaign will primarily focus on the impact and influence of CNN on the world and world events, and is targeted at the network’s viewers, general public, businessmen, decision-makers and opinion leaders. Spread across all mediums, the campaign will also see some promotional offers and interactive contests.
Announcing the launch of CNN 25th Anniversary marketing campaign, Miran Shah, Director - Affiliate Relations and Marketing for CNN, Turner International India Pvt Ltd, said, “CNN created the concept of 24x7 news and radically changed the way the world consumes news. This multi-pronged and interactive campaign we are launching seeks to reinforce the message that CNN has been the most influential news organisation in the world.”
The marketing campaign includes an interactive contest that will be held through various platforms – wireless, online and on-ground. The winner of each contest will win exclusive CNN 25 merchandise and will be considered for the lucky draw to win the grand prize – an iPod.
CNN has also tied up with Crossword, a leading bookstore in the country, to place a CNN Desk along with a laptop at select Crossword bookstores in Delhi, Mumbai and Bangalore.
Along with the contests, special 25th anniversary television commercials will run on different channels, in cinema halls as well as in flights.