Top Story


Home >> Media - TV >> Article

CNN rolls out marketing initiative to celebrate 25th Anniversary

Font Size   16
CNN rolls out marketing initiative to celebrate 25th Anniversary

CNN, the world’s leading news network, has announced the launch of an aggressive, multi-dimensional marketing campaign in India, as part of the global celebrations to commemorate the network’s 25th anniversary.

The campaign will primarily focus on the impact and influence of CNN on the world and world events, and is targeted at the network’s viewers, general public, businessmen, decision-makers and opinion leaders. Spread across all mediums, the campaign will also see some promotional offers and interactive contests.

Announcing the launch of CNN 25th Anniversary marketing campaign, Miran Shah, Director - Affiliate Relations and Marketing for CNN, Turner International India Pvt Ltd, said, “CNN created the concept of 24x7 news and radically changed the way the world consumes news. This multi-pronged and interactive campaign we are launching seeks to reinforce the message that CNN has been the most influential news organisation in the world.”

The marketing campaign includes an interactive contest that will be held through various platforms – wireless, online and on-ground. The winner of each contest will win exclusive CNN 25 merchandise and will be considered for the lucky draw to win the grand prize – an iPod.

CNN has also tied up with Crossword, a leading bookstore in the country, to place a CNN Desk along with a laptop at select Crossword bookstores in Delhi, Mumbai and Bangalore.

Along with the contests, special 25th anniversary television commercials will run on different channels, in cinema halls as well as in flights.


Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

For their latest campaign ‘Peeoge toh Janoge’ (English translation: you’ll buy it if you taste it), Wagh Bakri and DDB Mudra gave Sakshi a new, rustic avatar.

Dabbawalas send some extra love along with dabbas to working professional across Mumbai

The Diamond Producers Association brings to life another rare moment as part of the ‘Real is Rare. Real is a Diamond' Campaign