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CNN partners with Global Broadcast News to form CNN-IBN

CNN partners with Global Broadcast News to form CNN-IBN

Author | Noor Fathima Warsia | Friday, Oct 28,2005 9:10 AM

CNN partners with Global Broadcast News to form CNN-IBN

Turner International (Turner) and TV18 Group Company’s Global Broadcast News (GBN) have partnered to launch a 24-hour English-language general news channel in India. The service, CNN-IBN, will build upon TV18’s newsgathering experience and CNN’s extensive global news network. Prominent TV journalist Rajdeep Sardesai will head GBN’s foray into the general news space as Editor-in-Chief of the service.

GBN’s proposed channel – formerly known as India Broadcast News (IBN) and now co-branded as CNN-IBN – will have access to CNN’s trademark live breaking news and key feature programmes.

Through this unique alliance, Indian viewers can view local news and global news from CNN on the same platform. The new channel will focus on providing credible news from every corner of India, while CNN International will continue to deliver global news to Indian viewers.

Said Sardesai, “The news channel is built on the age-old ethic that editorial sovereignty is inviolable – and this shall be a cornerstone of GBN’s partnership with CNN. It will be a journalist-driven channel rooted in the realities of modern India. With nationwide news gathering capabilities, superior journalistic talent, and a passion for news, the new service will endeavour to get the news first and direct from the ground. In a fast-globalising India, access to CNN’s global news network will add immense value for our audiences.”

Chris Cramer, MD, CNN International, said, “This service will complement CNN International’s global news offering and marks another milestone in CNN’s efforts to move closer to its audience though local partnerships.”

“The alliance is the first of its kind for CNN and Turner in the Asia Pacific. The service will leverage the combined international and local journalistic expertise of each partner to provide Indian news viewers unparalleled coverage of global and local events as they unfold, from an Indian perspective,” said Anshuman Misra, Managing Director, Turner International India Pvt Ltd.

Headquartered in New Delhi, the channel will be supported by over 20 bureaus nationwide and backed by TV18’s robust broadcast infrastructure and newsgathering technology.

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