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CNN No. 1 news and business channel in Asia Pacific region: PAX Media Survey

05-October-2006
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CNN No. 1 news and business channel in Asia Pacific region: PAX Media Survey

Time Warner promoted international news and current affairs channel, CNN, has been ranked as the No. 1 channel in the news and business genre by the latest Synovate PAX media survey. The international news network also continues to attract a larger audience than all other news and business channels combined across the whole of the Asia Pacific region, retaining 82 per cent more weekly viewers than the second placed channel in this genre.

“All of us at CNN are absolutely delighted that our award-winning and industry leading news coverage continues to resonate so strongly with viewers,” said Duncan Morris, Vice-president-Research, Turner International Asia Pacific. “Not only have we seen a decade of pre-eminence, particularly among the key demographics of top management and business decision makers, but our audience lead out there has in fact widened significantly over the past few years, now standing at 687,000 more monthly viewers than the combination of other news and business channels,” he added.

The results of the survey, conducted by Synovate, also reveal that almost half (47 per cent) of weekly CNN viewers watch no other news/business channel, while year-on-year audience growth is greater than any other news/ business channel. CNN.com remains the leading regional website, visited by 69 per cent more PAX respondents across a month than the next largest broadcaster or publisher’s website.

CNN has been leading the list since the first PAX survey conducted in 1997. PAX represents a universe of 14.2 million adults aged 25-64 years within 11 Asia Pacific markets, including Delhi, Mumbai and Bangalore.

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