Former Network18 cricket editor Sanjeeb Mukherjea has joined Kartikeya Sharma’s ITV Network. “I have joined NewsX as a senior editor,” Mukherjea told exchange4media. At the English-language news channel, he will be “spearheading the sports coverage” besides working on a prime time news show which is still in the works. Going on air for the first time on NewsX, Mukherjea interviewed Supreme Court advocate Harish Salve on April 19 in relation to the union cabinet’s decision of banning ministers from using red beacon vehicles.
On March 31, Mukherjea concluded his 12-year-long-journey at CNN-News18 alongside colleagues such as Smitha Nair, Karma Paljor and Roshan Tamang. Exchange4media had earlier reported that he was in talks with several television networks in the hunt of an amplified editorial role.
Following Arnab Goswami’s departure from the Times Network, NewsX lost two senior editorial faces when Rahul Shivshankar and Hector Kenneth Kumar crossed over to Times Now shortly after to join as chief editor and managing editor, respectively. The appointment of an old hand like Mukherjea has surely come as a shot in the arm for NewsX following top-level editorial exits.
Our typical marketing budget is usually 10 per cent of the topline spend
There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=http://www.exchange4media.com/company/news/amaz...
The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.
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