Top Story

e4m_logo.png

Home >> Media - TV >> Article

CNN News 18 to establish integrated newsrooms in Mumbai and Delhi

28-November-2016
Font Size   16
Share
CNN News 18 to establish integrated newsrooms in Mumbai and Delhi

Mukesh Ambani-owned CNN News 18 is all set to go beyond television broadcasting and transform itself into a multi-platform content provider. The channel intends to do so by establishing integrated newsrooms in Mumbai and Delhi.

“We have begun to re-imagine ourselves as a content provider across platforms and not just a television broadcaster. Digital is the mantra now, even for money management, thanks to Modi and demonetization,” wrote CNN News 18’s Managing Editor Radhakrishnan Nair on Friday.  

The internal email accessed by exchange4media intimated the employees of the organisation’s ambitions of a bold digital thrust. “We are moving towards an integrated newsroom in Mumbai to start with and later in Delhi as well. To usher in this culture it’s important to start reflecting our digital ambition on the TV screen,” Nair said.

As a starter, the channel will begin projecting web exclusives of News18.com on television. For the purpose of “improved brand recognition”, the logo of News18.com will be “embedded” on the small screen.

A number of Indian news organisations have exhibited keenness in switching to an integrated newsroom. While HT Media is one print giant that has tried to make the move towards integrated newsrooms, Zee’s latest television project WION is also following in the same direction.

This is not the first time that Network 18 is attempting to integrate its news operations. Earlier in 2013, the company announced the creation of “Network 18 Business Newsroom” through which they synergized “broadcast and digital news” properties in business media. 

Vinik Karnik, Business Head - ESP Properties, talked about what went into conceptualising the first edition of the entertainment marketing report, Showbiz

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

Baba Ramdev brought his sharp wits for an interview with e4m where he promised to disrupt more markets and spoke about he the way he created a brand through consistent and selfless work

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

Thomas, Chief Marketing Officer, Diageo India, gives us a peek into the marketing strategy for McDowell’s No 1 Soda, its creation of ‘No 1 Yaari Jam,’ their own set of 4Ps and importance of content

Prior to joining Madison PR in 2012 Chaudhary was Group President Corporate Communications at Reliance Industries Limited.