Top Story

e4m_logo.png

Home >> Media - TV >> Article

CNN launches special India programming called ‘Eye on India’

02-September-2004
Font Size   16
Share
CNN launches special India programming called ‘Eye on India’

To further boost its India’s programming, CNN International has decided to launch a special feature for the country titled ‘Eye on India’. The weeklong programming, from September 4-12, will focus on the changing role of India in the global business environment.

Managing Director Chris Cramer says the India theme week is being launched in association with the Oberoi Hotels and Resorts. It will include live broadcasts and in-depth features which will go beyond the headlines. The programming will look at the nation’s complex social make-up; its ever increasing international presence in areas as varied as information technology; biotechnology, fashion and Bollywood; the fastest growing consumer market in the world and the challenges faced by the new government.

With the launch of ‘Eye on India’, CNN International will get an opportunity to unveil another programme initiative called ‘CNN Connects’. This programme aims to connect people across the globe.

Deputy Managing Director Vikram Oberio said the partnership with CNN for ‘Eye on India’ is one of the key elements of their marketing strategy. A number of activities will be undertaken as a sponsorship like placement of the ‘Oberoi Hotels and Resorts’ logo on all publicity material for ‘Eye on India’, billboards on all commercials, online advertising on CNN.com and an eight-week advertising blitz on CNN International.

Speaking to exchange4media, Paul Simmons, Senior Vice-president-Marketing, Oberoi Hotels and Resorts, said the company was planning to come out with a new ad campaign by mid-September which would focus on their services in Shimla. After this the winter promotion campaigns will hit print media, he said.

Tags

NP Singh, CEO of Sony Pictures Networks India, talks of SPN’s growth drivers, pay wall for content, sharing IP and more…

The future of the industry will be 1:1 advertising as traditional channels, like television, become more addressable: Bryan Kennedy, Epsilon

The Founder of Pocket Aces shared his insights on how the consumption of content has evolved and how digital media is growing as the preferred medium of entertainment.

The production house has already established itself as the leader in the non-scripted genres. However, Rege now wants Endemol to achieve the same in the original scripted zone and film production

A look at the South Indian movies which boosted the viewership of certain channels in week 45 (November 4-10)

The Indian advertising industry currently stands at Rs. 56,398 crore, predicted to grow at a rate of 14 per cent by 2017

Naidu also talks about the ushering in of a new era of digital payments and says this is just the beginning and there’s lots of space for newer players to step in and evolve