To further boost its India’s programming, CNN International has decided to launch a special feature for the country titled ‘Eye on India’. The weeklong programming, from September 4-12, will focus on the changing role of India in the global business environment.
Managing Director Chris Cramer says the India theme week is being launched in association with the Oberoi Hotels and Resorts. It will include live broadcasts and in-depth features which will go beyond the headlines. The programming will look at the nation’s complex social make-up; its ever increasing international presence in areas as varied as information technology; biotechnology, fashion and Bollywood; the fastest growing consumer market in the world and the challenges faced by the new government.
With the launch of ‘Eye on India’, CNN International will get an opportunity to unveil another programme initiative called ‘CNN Connects’. This programme aims to connect people across the globe.
Deputy Managing Director Vikram Oberio said the partnership with CNN for ‘Eye on India’ is one of the key elements of their marketing strategy. A number of activities will be undertaken as a sponsorship like placement of the ‘Oberoi Hotels and Resorts’ logo on all publicity material for ‘Eye on India’, billboards on all commercials, online advertising on CNN.com and an eight-week advertising blitz on CNN International.
Speaking to exchange4media, Paul Simmons, Senior Vice-president-Marketing, Oberoi Hotels and Resorts, said the company was planning to come out with a new ad campaign by mid-September which would focus on their services in Shimla. After this the winter promotion campaigns will hit print media, he said.