CNN International is all set to launch a new on-air design on February 6, 2006, shedding all elements of cluttered screens and heavy graphics to better serve the needs of the channel’s global viewers. It includes new news graphics, navigation and promotion elements, opening title animations, a new logo and new music.
This re-design covers all parts of the on-air look, including a new position and treatment for the network logo, network identity spots and music, full-screen graphics, and network colour scheme, the channel said in a statement.
CNN International will also adopt the internationally recognised colour for alert – yellow – for its breaking news graphics.
In addition, the news ticker or crawl that is common to all news networks will be replaced by a new information bar that displays one complete sentence, or story, at a time, allowing viewers to concentrate on the main part of the screen.
Audience navigation of the network and its programmes is also a critical part of the re-design. New navigational tools and graphics will allow viewers to see what news coverage and programming are coming up in the hours ahead.
The globe, which differentiates CNN International from its sister US channel, has been updated to a silver and glass globe set within a square window.
Elaborating on the new look, Rena Golden, Senior Vice-President, CNN International, said, “While this new design is more evolution than revolution, our priority is to ensure that our viewers around the globe, many of whom do not speak English as a first language, understand and engage with the news we deliver. The uncluttered screen and enhanced concise graphics will now allow our video and journalism to breathe fully.”
“This redesign serves the viewer better, allowing our journalism to take centrestage and engage more, while giving better navigational information,” added Golden.
The design work for the new look was overseen by the network’s Creative Director, Mark Wright, together with various international creative agencies and London-based independent consultant, Frank Lampen.