CNN International in an initiative to promote India abroad has produced a series of six 60-, 45-, 30-second advertorials in association with the Ministry of Tourism. The ads, which were unveiled at the Overseas Marketing Meet organised by the Ministry in the Capital earlier, have been produced by Bang Productions Singapore Pte Ltd. The vignettes are now being aired on CNN International on a world-wide basis from September 22 this year to March 2007.
The vignettes are based on six pillars that include Health, Modern Art, Golfing Holidays, Hip Hotels, Fashion and Shopping, and Heritage in India. The current promotion has more clearly defined these pillars, which are in keeping with the viewing audience of CNN International.
Monica Tata, Vice-president, Advertising Sales, Turner South Asia, said, “India has a lot to offer to the world and through these brilliantly shot six vignettes, we hoped to capture the true essence of a ‘new age India’. We believe that these series of vignettes focus on India as a modern, upmarket, contemporary and unique place. CNN International believes in partnering with clients to offer them the solutions they need across the world.”
“This is in response to the long standing relationship that CNN enjoys with the Ministry of Tourism in India. The ministry has been using CNN to promote Indian tourism globally. The six advertorials are a reflection of the different facets of Indian tourism,” Tata further said.