CNN-IBN has announced the appointment of Anuradha Mathu Agrawal as the National Revenue Head. In this role, Agrawal will be responsible for overall sales and revenue generation for the channel. She will work closely on creating new revenue streams and opportunities to drive growth and further consolidate the channel’s leadership position.
Agrawal comes with 17 years of experience in sales, strategy and senior leadership and has worked with renowned television channels and publication houses. She started her career with The Times of India and has subsequently worked with India Today, Star India, NDTV and Turner India. Agrawal also has an entrepreneurial stint to her credit wherein she co-founded a real estate brokerage and advisory firm.
Speaking on Agrawal’s appointment, Avinash Kaul, CEO, IBN Network, said, “Anuradha comes with rich experience across multiple media brands. We are confident given her background that Anuradha will play a stellar leadership role in breaking new ground as we embark upon the next phase of growth.”