The Indian English news genre is seeing much action with the entry of new Indian English general news channels. However, channels like CNN are ensuring that they maintain their share of the audience. A new initiative expands CNN’s feature programme line-up with a new monthly show, ‘Art of Life’, which explores the art of luxury living.
The new show implies more lifestyle programming on the channel. Presented by CNN anchor Monita Rajpal, it examines the craftsmanship, aesthetics and quality that go into creating the world’s most valuable items. It takes viewers to some of the world’s most exclusive and exciting locations, and introduces them to the chefs at some of the world’s top restaurants to find out why tables are difficult – and in some cases – impossible to book.
‘Art of Life’ will be seen by CNN International’s audience of more than 186 million television households and hotel rooms. It will also have its own dedicated online section exclusively sponsored by the Cyprus Tourism Organization.
Each month, ‘Art of Life’ will look at the favourite hobbies and pastimes of the wealthy; and it gains an exclusive peak into the carry bags of the jet set as they reveal the latest “indispensable” travel or lifestyle accessories.
Rena Golden, Senior Vice-President, International, CNN, said, “We are delighted to maintain CNN’s tradition of quality programming and to continue to expand our feature programme line-up in 2006. With the network’s highly affluent, but time-constrained viewer, it was a natural move for CNN to create ‘Art of Life’ – a show featuring some of the finer things that life has to offer.”
The other CNN lifestyle programming includes ‘Living Golf’, the monthly look at the game, both on and off the course, ‘MainSail' explores the world of sailing and accompanying lifestyle, from Monte Carlo to Sydney, ‘CNN Business Traveller’, another monthly programme, and ‘Quest’, which sees Richard Quest seek out the secrets of success, leadership and inspiration in different disciplines, hearing from people from U2’s Bono to the Dalai Lama, Angelina Jolie to Mallika Sherawat.