Top Story

e4m_logo.png

Home >> Media - TV >> Article

CNBC-TV18, Twitter join hands for budget 2016

01-March-2016
Font Size   16
Share
CNBC-TV18, Twitter join hands for budget 2016

CNBC-TV18 and Twitter India have come together this year to break down budget 2016.

Priyanka Tiku, VP (Marketing) - CNBC-TV18, said ‘We at CNBC-TV18 are always setting higher and higher benchmarks for the rest of the news broadcast category. Our partnership with Twitter India is testimony to our daily endeavour to facilitate intelligent financial conversation. As we are the most watched channel on Budget every year, it is only right that we front the debate on Twitter as well.’

Viral Jani, Head – TV Partnerships, India commented, “From real-time updates to live broadcasts, Twitter continues to be the platform where you break news first. News channels have been using Twitter tools to engage with their audiences, using rich media content such as images, live videos and more to innovatively connect with their wide spectrum of audiences on the platform. Through our partnership with CNBC-TV18, Twitter becomes your live connection to the annual Union Budget this year, with this complex policy event broken down for live consumption. All of India will get to understand what the Budget really means for them with live, real-time and decoded analysis #OnlyOnTwitter. With the best of news content and conversations live on our platform, we aim to drive many more innovative engagements and create unique experiences for our users.”

The varied aspects of this partnership include exclusive periscope discussions with CNBC-TV18 anchors right after the speech to LIVE simplified updates during the Union Budget. People have to tweet #AskCNBCTV18 and team CNBC-TV18 will cull out the policy announcements that answer your specific questions. 

Tags CNBC-TV18

The group released the Little Hearts online-only campaign, #BreakSomeHearts, early this year and is on the path to make many more of its brands available on the digital platform

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Southeast Asian market

We speak to Punit Misra, CEO, ZEEL, Domestic Broadcast Business, on Zee TV’s new look, its aim and the shaping up of domestic business

This exercise will take the channel to the next level: Siju Prabhakaran, Cluster Head – South Business, Zee Entertainment Enterprises Limited

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Sou...

Though business has picked up, the private FM industry expects festive ad spends to be subdued compared to 2016

Of the 116 upheld ads, the majority belonged to healthcare and education