CNBC-TV18, Twitter join hands for budget 2016

CNBC-TV18, Twitter join hands for budget 2016

Author | exchange4media News Service | Monday, Feb 29,2016 10:54 AM

CNBC-TV18, Twitter join hands for budget 2016

CNBC-TV18 and Twitter India have come together this year to break down budget 2016.

Priyanka Tiku, VP (Marketing) - CNBC-TV18, said ‘We at CNBC-TV18 are always setting higher and higher benchmarks for the rest of the news broadcast category. Our partnership with Twitter India is testimony to our daily endeavour to facilitate intelligent financial conversation. As we are the most watched channel on Budget every year, it is only right that we front the debate on Twitter as well.’

Viral Jani, Head – TV Partnerships, India commented, “From real-time updates to live broadcasts, Twitter continues to be the platform where you break news first. News channels have been using Twitter tools to engage with their audiences, using rich media content such as images, live videos and more to innovatively connect with their wide spectrum of audiences on the platform. Through our partnership with CNBC-TV18, Twitter becomes your live connection to the annual Union Budget this year, with this complex policy event broken down for live consumption. All of India will get to understand what the Budget really means for them with live, real-time and decoded analysis #OnlyOnTwitter. With the best of news content and conversations live on our platform, we aim to drive many more innovative engagements and create unique experiences for our users.”

The varied aspects of this partnership include exclusive periscope discussions with CNBC-TV18 anchors right after the speech to LIVE simplified updates during the Union Budget. People have to tweet #AskCNBCTV18 and team CNBC-TV18 will cull out the policy announcements that answer your specific questions. 

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