News channels were on a high, not only on the Budget Day, but a week prior to the announcement of the Budget. The Union Budget was announced on February 28 by Finance Minister Arun Jaitley. CNBC TV18 topped the ratings among all English Business News channels in the All India CS AB Males 25+ category on the Budget Day, as well as the Budget Week.
According to data sourced from TAM subscribers, on the Budget Day (February 28, 2015), All India CS AB Males 25+ markets show that between the 06 to 24 hours time slot, CNBC captured 58 per cent market share on the basis of GTVTs. NDTV Profit captured 22 per cent market share. While ET Now brought in 16 per cent of the market share, Bloomberg TV captured 3 per cent of the market share.
For the All India CS AB Males 25+ market, CNBC TV 18 captured 64 per cent of the market share on the basis of GTVTs during the Budget Week among the English Business channels in the 06 to 24 hours time slot, TAM subscribers week 9 (February 22 – 28, 2015) showed. This was followed by ET Now which brought in 18 per cent of the market share. NDTV Profit and Bloomberg TV each captured 9 per cent market share during the week.