CNBC-TV18 has launched a new premium business news service, CNBC-TV18 Prime HD, focused on the needs of India’s rapidly expanding investor and financial services community. Available in addition to the existing CNBC-TV18 channel, CNBC-TV18 Prime HD will be broadcast on DTH platforms in HD quality, in effect making CNBC-TV18 the first business news channel to foray into the HD space.
Fusing the power of broadcast news with the essence of the financial data terminal, CNBC-TV18 Prime HD will operate on a seamless and unique ‘2 window’ screen architecture, that will offer rich and in-depth live video and data content to viewers simultaneously.
Commenting on this service, Anil Uniyal, CEO, CNBC-TV18 & CNBC Awaaz, said, “CNBC-TV18 Prime HD is a product of key fundamental trends already evident in India. A rapid evolution of financial services, a rise in globalised mindsets and a growing investing culture coupled with the imminent growth in broadcast digitisation and demand for premium content. This has allowed us to deliver a targeted service for the discerning business viewers, giving them the best in the markets with state of the art production values. With this new service in our portfolio, we hope to offer viewers almost a financial terminal like access on TV and a much wider bouquet of global programming, never accessed by Indian investors before.”
Programmed live from the CNBC-TV18’s national headquarters in Mumbai, the Prime HD service will harness the state of the art broadcast infrastructure of CNBC-TV18 and will be led by a dedicated team of editors and production personnel. This service will have real time capability to dynamically adjust information in the ‘Data’ window, basis the news flows of the day.
The channel is available on Dish TV, Airtel DTH and Hathway Digital and will be commercial free initially. In the coming weeks, CNBC-TV18 Prime HD is expected to be available on other platforms as well. The channel can also be viewed online at www.moneycontrol.com/primehd.