CNBC-TV18 launches Trial By Fire

CNBC-TV18 launches Trial By Fire

Author | exchange4media News Service | Saturday, Feb 21,2004 7:18 AM

CNBC-TV18 launches Trial By Fire

CNBC-TV18 has announced the launch of Trial By Fire, a B-school quiz show hosted by Derek O’Brien. The 11-part series will capture the battle through eight quarterfinals, four semifinals and the grand finals. The show premieres on February 21, 2004 at 10.30 p.m.

Original episodes of the series will play on Saturdays and Sundays at 10:30 p.m. and will be repeated every Wednesday and Thursday at 11 p.m. As per an official communiqué, Trial By Fire aims at bridging the gap between management theory and practice and familiarize students with the challenges that managers face everyday. It tests how prepared management students are for the pressures of work life through an incisive quiz show format in which the focus is more on EQ than on IQ. Success in the contest will depend more on handling perceptions and pressures, than on number crunching and data analysis.

B Saikumar, VP, Sales & Marketing, CNBC-TV18 says, “Trial By Fire provides a platform to management students to display their managerial capabilities to corporate leaders of India Inc. The show further extends CNBC-TV18’s reach into the management school community and is a logical successor to the Lessons In Excellence Case Contest, which was a resounding success with management students.”

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