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CNBC-TV18 launches new health and fitness show for high-flyers

CNBC-TV18 launches new health and fitness show for high-flyers

Author | exchange4media Mumbai Bureau | Tuesday, Jul 03,2007 9:11 AM

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CNBC-TV18 launches new health and fitness show for high-flyers

CNBC-TV18 has launched ‘Marathon Managers’, a three-minute fitness segment, featuring different corporate personalities every Monday, Wednesday and Thursday. Corporate honchos will be advised by fitness expert Micky Makhija on quick and convenient workout regimes that they can carry out in office, at home, or while travelling.

The show is being launched in an attempt to help high-flyers keep up with the demands of today – high pressure and deadline-driven work environment, intense competition and jet set lifestyles.

A CNBC-TV18 spokesperson said, “Our effort is always to provide a wide variety of programming that caters to the modern day corporate executive. Apart from our leadership in mainstream business news and analysis, it’s equally important to deliver good feature programming. ‘Marathon Managers’ adds a unique dimension to our feature line-up, as the need for fitness and health in today’s high demand workplaces cannot be debated. Apart from the sound health advice, the segment also has an element of interactivity in the form of a special contest.”

Piyush Pandey, Group President and National Creative Director, O&M, Amit Jatia, MD and JV Partner, McDonald's India (West and South), Wilfred Aulbur, CEO, Daimler Chrysler India, Ashwin Dani, Vice Chairman and Managing Director, Asian Paints Ltd are some of the guests who will be featured on the show.

Tags: e4m

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