Top Story


Home >> Media - TV >> Article

CNBC-TV18 launches new health and fitness show for high-flyers

Font Size   16
CNBC-TV18 launches new health and fitness show for high-flyers

CNBC-TV18 has launched ‘Marathon Managers’, a three-minute fitness segment, featuring different corporate personalities every Monday, Wednesday and Thursday. Corporate honchos will be advised by fitness expert Micky Makhija on quick and convenient workout regimes that they can carry out in office, at home, or while travelling.

The show is being launched in an attempt to help high-flyers keep up with the demands of today – high pressure and deadline-driven work environment, intense competition and jet set lifestyles.

A CNBC-TV18 spokesperson said, “Our effort is always to provide a wide variety of programming that caters to the modern day corporate executive. Apart from our leadership in mainstream business news and analysis, it’s equally important to deliver good feature programming. ‘Marathon Managers’ adds a unique dimension to our feature line-up, as the need for fitness and health in today’s high demand workplaces cannot be debated. Apart from the sound health advice, the segment also has an element of interactivity in the form of a special contest.”

Piyush Pandey, Group President and National Creative Director, O&M, Amit Jatia, MD and JV Partner, McDonald's India (West and South), Wilfred Aulbur, CEO, Daimler Chrysler India, Ashwin Dani, Vice Chairman and Managing Director, Asian Paints Ltd are some of the guests who will be featured on the show.


Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Shaan Raza, Deputy Managing Director, Optimise, spoke to exchange4media about their journey since inception and their new technology, TrackingX, which they are planning to launch in India by February...

Meanwhile, Radio City and Radio Mirchi ruled Bangalore and Kolkata respectively

The Indian out-of-home advertising company selects Edge1's ERP software platform to automate their OOH business