Awaaz, CNBC-TV18’s consumer-centric channel in Hindi, was launched at the India Economic Conclave 2005 on Thursday. Prime Minister Manmohan Singh was present on the occasion. Awaaz aims to be an authoritative source for making informed decisions on investing, saving and spending to a wide audience.
Speaking on the need for this channel, Haresh Chawla, CEO, CNBC-TV18, said, “Hindi, the national language, is understood by more than 65 per cent of Indians and a good 75 per cent of this population falls in the working adult category. There is a fairly large Hindi-speaking audience that is financially independent and who make investment and spending decisions. There definitely is a need for a channel that understands and talks to the Indian consumer in a language that has wider appeal. With ‘Awaaz’ we aim to fill this gap.”
Awaaz will be a consumer-oriented channel with a mass appeal. It will have programmes related to personal finance and markets, guidance on careers, education and consumer based programming which will help viewers make more intelligent choices. It aims to be a primary source for credible and timely information in simple, comprehensible and jargon-free Hindi.
Raghav Bahl, Managing Editor, TV18, said, “Awaaz is the voice of the Indian consumer. Our content will primarily be consumer-centric and will look at the country’s economic and business environment from a consumer’s point of view. It will appeal to those for whom career, savings, spending and investing are important, but who do not relate to business news in English.”
Sanjay Pugalia will be the Editor of Awaaz. Others in the editorial team include Vivek Law and Gaurika Chaudhuri. B. Sai Kumar, VP, Sales & Marketing, CNBC-TV18, will oversee Sales and Marketing for Awaaz as well. The channel will be distributed through Zee Turner.