CNBC-TV18, which is celebrating the seventh successful year of its award winning show ‘Storyboard’, has embarked on StoryRoad, an on-ground event to engage with India’s marketing and advertising community. The first StoryRoad event was held in Delhi on June 27. Mumbai played host to the event on July 23 and saw enthusiastic participation from the industry.
Advertisers and agencies gathered at the StoryRoad event, where they shared their views on the ‘10 things I hate/love about you’, reflecting the client-agency relationship.
The event was hosted by veteran CNBC-TV18 anchor Anuradha Sengupta and featured ad gurus and brand experts like O&M’s Piyush Pandey, Madison’s Sam Balsara, Spatial Access Solutions’ Meenakshi Madhwani, Bates 141’s Sonal Dabral, Pradeep Guha, and Marico’s Saugata Gupta, among many others.
Commenting on the StoryRoad in Mumbai, Neel Chowdhury, Vice President, Marketing, CNBC-TV18 & CNBC Awaaz, said, “Storyboard has come a long way since 2001, and from reporting on brands has now become a brand in itself, through all its extensions like Storyboard Admeter, Storyboard Talks To, Guest Editor, etc. It garners an intelligent discerning audience, and now with StoryRoad, we intend to create a new milestone and connect face to face with Storyboard’s stakeholders.”
CNBC-TV18’s ‘Storyboard’ completes 7 years, takes a leap forward to StoryRoad