Top Story

e4m_logo.png

Home >> Media - TV >> Article

CNBC-TV18 continues on the ‘StoryRoad’ journey in Mumbai

24-July-2008
Font Size   16
CNBC-TV18 continues on the ‘StoryRoad’ journey in Mumbai

CNBC-TV18, which is celebrating the seventh successful year of its award winning show ‘Storyboard’, has embarked on StoryRoad, an on-ground event to engage with India’s marketing and advertising community. The first StoryRoad event was held in Delhi on June 27. Mumbai played host to the event on July 23 and saw enthusiastic participation from the industry.

Advertisers and agencies gathered at the StoryRoad event, where they shared their views on the ‘10 things I hate/love about you’, reflecting the client-agency relationship.

The event was hosted by veteran CNBC-TV18 anchor Anuradha Sengupta and featured ad gurus and brand experts like O&M’s Piyush Pandey, Madison’s Sam Balsara, Spatial Access Solutions’ Meenakshi Madhwani, Bates 141’s Sonal Dabral, Pradeep Guha, and Marico’s Saugata Gupta, among many others.

Commenting on the StoryRoad in Mumbai, Neel Chowdhury, Vice President, Marketing, CNBC-TV18 & CNBC Awaaz, said, “Storyboard has come a long way since 2001, and from reporting on brands has now become a brand in itself, through all its extensions like Storyboard Admeter, Storyboard Talks To, Guest Editor, etc. It garners an intelligent discerning audience, and now with StoryRoad, we intend to create a new milestone and connect face to face with Storyboard’s stakeholders.”

Also read:

CNBC-TV18’s ‘Storyboard’ completes 7 years, takes a leap forward to StoryRoad

Tags

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

For their latest campaign ‘Peeoge toh Janoge’ (English translation: you’ll buy it if you taste it), Wagh Bakri and DDB Mudra gave Sakshi a new, rustic avatar.

Dabbawalas send some extra love along with dabbas to working professional across Mumbai

The Diamond Producers Association brings to life another rare moment as part of the ‘Real is Rare. Real is a Diamond' Campaign