CNBC TV18 and IBN7 have partnered with the Standard Chartered Mumbai Marathon to bring the event live on January 20, 2008 from 7.30 am onwards. The channels will also showcase extensive graphical features such as leader boards, timers, chopper shots, and trivia along with commentary from expert marathon commentators.
Speaking on Network18’s partnership with the marathon, B Sai Kumar, Group COO, Network 18, said, “The Standard Chartered Mumbai Marathon has become an institution. It epitomises achievement, teamwork and above all, support for greater causes and symbolises India’s resurgence. Being one of the leading media entities in the country, we found it befitting to associate with the marathon through two leading channels from our network, CNBC TV18 and IBN7. We hope this will be a new glorious chapter in the journey of the Standard Chartered Mumbai Marathon.”
Anil Singh of Procam International, promoters of the event, said, “We are very proud and excited to be associated with Network18 for the Standard Chartered Mumbai Marathon. We believe that the marathon will take a quantum leap through the partnership with CNBC-TV18 and IBN 7, delivering maximised reach and diverse audiences for the marathon. Marathon culture is rapidly spreading across India, symbolic of the nation’s passion for health, teamwork and leadership, and Network18 will be an ideal partner in spreading this cult.”
The Standard Chartered Mumbai Marathon is expected to have over 30,000 participants in six different categories, which include the 42 km Full Run, 21 km Half Run, 7 km Dream Run, Corporate Challenge, Senior Citizens Race and the Race for the Physically Challenged. The city has responded by enthusiastically swamping all the race categories on offer.