Top Story

e4m_logo.png

Home >> Media - TV >> Article

CNBC-TV18 and IBM get together for ‘Innovation at Work’

28-June-2008
Font Size   16
Share
CNBC-TV18 and IBM get together for ‘Innovation at Work’

CNBC-TV 18 and IBM have come together to launch a special series ‘Innovation at Work’. The show went on air on June 25 and would be telecast on Wednesdays at 7:30 pm, with repeat telecasts on Saturdays at 6:30 pm and Sundays at 6:30 pm.

The six-part series highlights India’s contribution to the world of innovation. The show covers success stories that have revolutionised the Indian market in their own different ways, but have so far eluded the media glare. These case studies are analysed and discussed by industry experts further on the macro impact of the innovation. Some of the case studies include Saras: India Flies High, Aravind Netralaya, The Symbiosis Story, ICICI: HiSave, IRCTC: On the Right Track, and Haldiram: Taste of Success.

Some of the eminent talking heads for the series include Prof MP Ranjan, Faculty, National Institute of Design, and Cyrus Driver, MD, Helix Investments.

As for the marketing strategy, an official statement said, “The series will be promoted through on-air promotions, online banners and e-mailers.” IBM is the title sponsor of the show.

The series offers an interactive forum to its viewers, inviting their participation in a unique Mobile-Trivia Quiz, where questions pertaining to the episode pop-up at different points during telecast and viewers are required to SMS the right answer to a preset code to win prizes sponsored by IBM.

Tags

Karthik Raman, Chief Marketing Officer, IDBI Federal Life Insurance, on the brand’s unconventional approach to marketing and priorities for the next year

Vinik Karnik, Business Head - ESP Properties, talked about what went into conceptualising the first edition of the entertainment marketing report, Showbiz

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

FoxyMoron has bagged the digital mandate for one of India’s leading premium menswear fashion brands – Blackberrys. The business was won following a multi-agency pitch

As 2017 almost comes to a close, Ashish Bhasin of DAN crystal gazes at who will win and who will lose in 2018

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends