CNBC-TV 18 and IBM have come together to launch a special series ‘Innovation at Work’. The show went on air on June 25 and would be telecast on Wednesdays at 7:30 pm, with repeat telecasts on Saturdays at 6:30 pm and Sundays at 6:30 pm.
The six-part series highlights India’s contribution to the world of innovation. The show covers success stories that have revolutionised the Indian market in their own different ways, but have so far eluded the media glare. These case studies are analysed and discussed by industry experts further on the macro impact of the innovation. Some of the case studies include Saras: India Flies High, Aravind Netralaya, The Symbiosis Story, ICICI: HiSave, IRCTC: On the Right Track, and Haldiram: Taste of Success.
Some of the eminent talking heads for the series include Prof MP Ranjan, Faculty, National Institute of Design, and Cyrus Driver, MD, Helix Investments.
As for the marketing strategy, an official statement said, “The series will be promoted through on-air promotions, online banners and e-mailers.” IBM is the title sponsor of the show.
The series offers an interactive forum to its viewers, inviting their participation in a unique Mobile-Trivia Quiz, where questions pertaining to the episode pop-up at different points during telecast and viewers are required to SMS the right answer to a preset code to win prizes sponsored by IBM.