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CNBC-TV18 and Awaaz revamp programme offerings; new shows to boost viewership

CNBC-TV18 and Awaaz revamp programme offerings; new shows to boost viewership

Author | Shikha Saroj | Tuesday, Jun 06,2006 7:02 AM

CNBC-TV18 and Awaaz revamp programme offerings; new shows to boost viewership

In a bid to beef up its offerings, Television Eighteen has introduced several new shows on its business channel CNBC- TV18 as well as consumer channel Awaaz. Business Legends, Oriental and Occidental, Power Turks-II are some new shows on CNB-TV18.

Deepa Bhavnani, Assistant General Manager-Marketing, CNBC-TV18, said, “We believe in constantly coming up with new shows and revamping our existing ones. We have programmes for everyone – be it investors, students, or businessmen.”

‘Business Legends’ is a documentary series on living legends and people who have achieved the best in business. The series will showcase Indian corporate honchos like Rahul Bajaj, Sunil Bharti Mittal, and Subhash Chandra, among others. Anchored by actor Victor Banerjee, the series will be given a special dimension by industrial historian, Gita Piramal’s in-depth analysis. The series is a mix of narration and interviews with not just the business legends but also those who had crucial roles to play in their success.

‘Oriental and Occidental’ discusses India as the new preferred financial destination by most FDIs and other foreign investors. The show’s guests are specialists in emerging markets and reveal why India is such an attractive investment option. The show will also trace their investment philosophy, their journey through emerging markets, and what their vision of India will be in the coming years.

Some names that feature in ‘Oriental and Occidental’ include London-based foreign investors like Robert Parker, Vice-Chairman and Founder, Credit Suisse Asset Management; Mark Burgess, Global Head of Equities, Credit Suisse Asset Management; Jim O’Neil, Senior Partner and Head of Global Research, Goldman Sachs; Jeremy Paulson-Ellis, Chairman, Genesis Investment Management, LLP; Dalip Pathak, Partner, Warburg Pincus; Richard Yarlott, Founding Director and Asia Specialist, Fabien Pictet and Partners, among others.

“Oriental and Occidental is a serious show for those interested in the markets,” said Bhavnani.

Season II of ‘Power Turks’ will have Baba and Amit Kalyani of Bharat Forge; B Muthuraman, Managing Director, Tata Steel; and S Ramadorai, CEO, Tata Consultancy Services, unfolding their humour, wit, simplicity and common sense through conversations on varied topics, including their vision and mission for their organisations.

CNBC-TV18 has also revamped its existing shows to add more interesting aspects to regular shows such as News on the Weekend, Get a Life and Power Breakfast.

News on the Weekend covers significant news like political issues and latest business updates. While a series of half-hour bulletins give the lowdown on the biggest stories of the day, the hourly news updates gives news as and when it breaks. With hourly three-minute long news updates from 10 am to 8 pm, and regular half-hour news bulletins (at 10 am, 12 am, 1 pm and at 8 pm) throughout the day, News on the Weekend keeps viewers abreast of the days happenings.

Bhavnani said, “Though we always had News on the Weekend, we have now introduced a new segment so that news programmes are not lengthy during weekends.”

Get a Life has been extended into a special half hour segment from the previous five-minute nuggets. The series takes a serious as well as lighthearted look at the mixing of business with leisure, lifestyle, films, music, travel, good living, design, glamour, partying, automobiles, wine, women, and even parenting. The show talks about what to do, watch, eat, experience, buy, try, and how to have a great time in the process.

Power Breakfast has been revamped with a whole new format. The show closely looks at global trends, the early bird news from Dalal Street, current affairs update, and the day’s insider information on India Inc. The show also has voices from market experts that give an extra-edge to help viewers make a profitable decision.

All the shows on consumer channel Awaaz now have specific themes on weekends that focus on the hottest craze such as the recent theme on FIFA World Cup. Weekends will have programmes centered on a theme with a different theme every Saturday and Sunday.

A recent episode of Khas Mulaqat with Sanjay Pugalia ran a reservation special with Union Minister for Human Resource and Development Arjun Singh, where he talked about the decisions on reservation and how they were taken. Khas Mulaqat will soon have K V Kamath and Sharad Pawar in conversation with Sanjay Pugalia.

Commenting on the new shows, Bhavnani said, “Through these shows, we want to give our viewers a 360-degree feel of all that is happening around them. Other than our shows we also have contests like the World Cup Contest, Bike se Super Bike Contest, Michelin Formula One Contest, and Stock Market Contests to continuously interact with our viewers.”

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