CNBC-TV18 has announced a number of programming initiatives across its viewing bands through the day. The focus is not only on launching new programmes but also on revamping the existing ones.
Special focus, of course, is on evening programmes. Business@10 will now be replaced by Tonight at 10, a current affairs show featuring Karan Thapar from Monday to Thursday. MJ Akbar will host Encounter on Fridays. There will also be more international news and revamped market wrap-up coverage in the evening band. The evening band on the channel, therefore, will now stretch from 6:30 p.m. to 11 p.m.
Of the two current affairs shows being launched, Tonight at 10 with Karan Thapar is a news reactive show. Karan Thapar is in in-depth discussions with the guests of the day on the latest business, political, economic and current affairs issues. They will also be able to call in and post their opinions and queries.
Eminent journalist and political commentator, M J Akbar will 'Encounter' personalities that shape the nation's destiny in the half hour weekly programme every Friday. To be shot on location with the most eminent political leaders of our time (LK Advani, Chandrababu Naidu, Pramod Mahajan, et al), this show will also have a distinct 'campaign trail' flavour as the elections draw near. Encounter with M J Akbar will premiere on March 12, 2004 at 2200 hrs.
B Saikumar, Vice President, Sales and Marketing, CNBC-TV18 states, "Business today straddles all walks of life and this is reflected in our programming. We have tried to cater to the needs of our discerning viewers by strengthening the evening band. There is an overwhelming leadership for CNBC-TV18 in this segment and this band is clearly aimed at strengthening our leadership position further."
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